Today, South Korea is a cultural superpower—a global trendsetter producing award-winning films like Parasite, riveting dramas like Squid Game, and chart-topping music by K-pop groups such as BTS and BLACKPINK. But behind the country’s meteoric rise to the world stage—a phenomenon known as the Korean Wave, or hallyu—is the story of remarkable resilience and innovation.
Just a century ago, Korea was in search of a new national identity, following its occupation by Japan and the Korean War. Harnessing cutting-edge technology, the country has rapidly transformed its economy and international reputation. At the same time, its creative outputs are deeply rooted in its past, with many contemporary artists, filmmakers, musicians, and fashion designers paying tribute to traditional values and art forms dating back to Korea’s dynastic kingdom days.
